Brand Your Legacy™️: The Clubhouse Years

In this episode, we discussed why it's important not to jump into creating a website.
So many small business owners & Solopreneurs just want to "get it done" and this becomes a destructive pattern that leaves us stuck in 'Start Up' mode.

  Primary Topic: Importance of Clarity and Focus in Website Development
- The significance of clarity in purpose, content mapping, and marketing strategy for an appealing and traffic-driven website
  - Importance of naming and creating online content to build a background of images and work
  - Clarifying ownership rights regarding creative work like logos, photographs, and content with hired professionals
  - Importance of clear rights and ownership in contracts when working with clients
  - Significance of purpose and brand connection in business, highlighting examples such as Pepsi, Coca Cola, and Apple
  - Critique of a website's design and content to improve clarity and engagement
  - Emphasis on a clear call to action on a website to engage visitors

Primary Topic: Driving Traffic and Engagement through Website Content
- Importance of updating and educating through a website to attract more audience engagement and drive intentional traffic
  - Emphasizing blogging as a way to drive traffic and offer free downloads to attract visitors
  - Importance of proper indexing and organization of website content for search engine optimization (SEO)
- Planning website content and promotions in advance to drive traffic, promote offers, and serve as a brand ambassador
- How promotions and offers should be strategically linked to seasonal events, and the importance of updating website content accordingly
- Using clear messaging and mapping content for an engaging user experience
- Solutions to the issue of pop-up ads on a website, suggesting an exit pop-up and banners as an alternative

Primary Topic: SEO and Online Visibility
- Planning use of keywords for websites and their importance in categorizing web pages and improving search engine rankings
- The use of schema to help Google identify the type and content of web pages for easier categorization
- The significance of naming and describing images with company and individual names for recognition and copyright protection 
- Ensuring clear communication and specific project needs with collaborators
Primary Topic: Personal Experiences and Insights
- Personal experiences of struggles with website development and finding brand voice and structure 
- Speaker's personal experiences highlighting the need for clear strategies and content planning
- Speaker's experience with file organization and naming, emphasizing the significance of linking content to her business for easy searchability and maintaining her distinct online presence
The topics and sub-topics provide a comprehensive overview of the podcast episode, addressing the importance of clarity, content mapping, marketing strategy, traffic generation, SEO, and personal experiences in website development.